Esports - professional competitive computer gaming - is the fastest growing sport category in the world. 

According to Newzoo, the number of esports enthusiasts worldwide will reach 201 million in 2019, which translates to year-over-year growth of 15%. 

In Australia, this audience predominantly comprises the elusive 18-34 male demographic, many of whom are not consuming traditional media channels.

Over 1.7 million people are watching esports related content on Twitch every year, in Australia alone.