Esports - professional competitive computer gaming - is the fastest growing sport category in the world.
According to Newzoo, the number of esports enthusiasts worldwide will reach 201 million in 2019, which translates to year-over-year growth of 15%.
In Australia, this audience predominantly comprises the elusive 18-34 male demographic, many of whom are not consuming traditional media channels.
Over 1.7 million people are watching esports related content on Twitch every year, in Australia alone.
The report contains the following: