SG Esports

Tag: Partnerships

  • SG Esports Partner with Mogul for Summoners’ Society Tournament Hub

    SG Esports Partner with Mogul for Summoners’ Society Tournament Hub

    We are excited to announce our partnership with Mogul – the world’s most advanced pure-play online esports tournament and matchmaking platform – and the launch of the Summoners’ Society Tournament Hub.

    Sean Callanan, CEO and Founder of SG Esports says “We’ve been looking for a way to add value to the esports community groups and teams we manage for some time, and now with Mogul, we’re able to set up tournaments for grassroots players and communities with ease.”

    Summoners’ Society will now be able to better engage with existing members and grow its member base of passionate League of Legends players via regular, fun, competitive tournaments and events.

    “The Summoners’ Society and SG Esports partnership will allow Mogul to continue to build a deep connection with both teams and community groups within Australia and to support grassroots and amateur tournaments” said Mark Warburton, Chief Marketing Officer of Mogul.

    A number of free entry tournaments are already scheduled on the Summoners’ Society Tournament Hub on Mogul including 5v5 Ranked Team tournaments like SumSoc Iron to Gold Ladder, SumSoc Gold to Platinum Weekend and SumSoc Iron to Silver Weekend; plus 1v1, ARAMs and more.

    To celebrate the launch of the Summoner’s Society Tournament Hub, Summoners’ Society is also hosting the Spooky SumSoc Harrowing 3v3 Tournament on Halloween (October 30th). This is a Members Only event, so make sure you sign-up for your free membership on the Summoner’s Society Tournament Hub on Mogul.

    As a Summoners’ Society Member, you’ll have access to exclusive tournaments and competitions, as well as early Tournament registration access.

    Make sure you visit the Summoners’ Society Tournament Hub on mogul at https://mogul.gg/hub/sumsoc/, sign-up as a free member and register for Summoners’ Society tournaments today!

    About SG Esports

    SG Esports is an esports media business for teams, streamers and community groups enabling growth for the esports industry and produce results on the international stage.

    SG Esports assets include the Summoners’ Society, a League of Legends gamer community group, Gravitas, a competitor in the 8 team League of Legends Oceanic Pro League and Gravitas Academy, a competitor in the 12 team League of Legends Oceanic Challenger Series.

    About Summoners’ Society

    Summoners’ Society is Australia’s oldest and biggest League of Legends gamer community. Many OPL players got their start playing in Summoners’ Society tournaments and attending Summoners’ Society events & viewing parties.

    Summoners’ Society now have a committed group of volunteers who help to grow the community every day, some have even moved on professionally to chase their esports dreams. Summoners’ Society aims to help grow the community in a positive way that allows players to find friends, to improve their sportsmanship and build on their passion for League of Legends.

    About Mogul

    Esports Mogul Limited (ASX:ESH) is an ASX listed esports media and software business.

    Mogul owns and operates the Mogul.gg tournament platform – the world’s most advanced pure-play online esports tournament and matchmaking platform with automation for major esports titles, including in platform chat and streaming functionality.

    Video game players join the mogul.gg global community to play online esports tournaments for glory, cash and prizes in any game including major titles Fortnite, League of Legends, CS:GO, Dota 2, Apex Legends, Overwatch, Magic: The Gathering Arena, Rainbow Six and PUBG.

    Tournament organisers and game community groups who want to run tournaments, create or run their LAN or online events using mogul.gg to improve player experiences, reduce costs and create time-saving tournament administration efficiency.

    Mogul’s world-class technology stack makes competing and organising tournaments for PC, Mobile and Console game titles easy. Mogul.gg is a multilingual platform with the capability to localise in new languages at speed.

     

  • SG Esports partners with Pickstar to connect fans with esports athletes

    SG Esports partners with Pickstar to connect fans with esports athletes

     

    SG Esports has partnered leading sports talent marketplace PickStar to activate emerging esports stars in the Australian market.

    SG Esports is the owner of Gravitas, the newest team to the top-tier Oceanic Pro League (OPL) currently in Split 1 of 2019 season.

    PickStar is an online platform that allows brands, marketing agencies, organisations and fans to choose from 1200+ elite athletes and sports personalities for marketing campaigns, events and fan experiences.

    In a first for the esports industry, SG Esports and PickStar have developed an esports talent strategy to develop the personal brands of Gravitas professional players, whilst also growing commercial relationships and opportunities.

    “Esports is an exciting new space. Fans are extremely passionate and loyal, and I’m looking forward to working with PickStar to help brands understand the opportunities with both professional teams and players. Esports can help brands connect with fans online and via live event activations, providing a gateway to a largely inaccessible demographic,” Sports Geek & SG Esports founder Sean Callanan said.

    SG Esports talent are now available to book for events and marketing exclusively through the PickStar platform and PickStar will also be working directly with brands and marketing agencies to cultivate esports talent partnerships.

    “We are excited to help build this rapidly growing esports market and work with the athletes to build their brands, create commercial relationships and find their place in sports marketing,” PickStar head of marketing Andrew Montesi said.

    “The partnership helps us continue to innovate the world of athlete marketing, and with a wide range of clients and over 1200 talent across just about all sports on the PickStar platform, we look forward to sharing our unique learnings and insights with esports talent.

    “We can see exciting opportunities not only for marketers but also gaming fans, who can create their own unique experiences, events and access coaching.”

    The OPL, owned by Riot Games, is a top-tier professional League of Legends competition offering a direct path to the world championships which was watched by 200 million people in 2018.

    While the Australian esports industry is still in its infancy, already there are 1.5 million ‘fanatics’, predominantly comprising the lucrative 18 to 34 male demographic.

    “Esports offers partners a rare opportunity to connect with an audience that isn’t engaged on traditional platforms, our goal through this partnership is to grow the accessibility to this market. Our players at Gravitas will benefit, as will all OPL players and esports talent,” Callanan said.

    Book Gravitas team for your next event or activation on Pickstar

    What you can book Gravitas team talent for?

    • League of Legends – 1 on 1 Coaching – Work with our players and coaches to improve your LoL game.
    • League of Legends – Normal Game – Want to play a game with a pro player?  Book a pro player for a game with your friends or for your event.
    • League of Legends – 1 on 1 – Test your mechanics vs a pro in a 1 on 1 game.  
    • All other standard PickStar options – Appearance, Meet & Greet, VIP Event, Ambassador, Birthday Party, Social Media Post and more
    • Ask us what you want? We are helping Pickstar develop how esports talent can engage fans and brands.

    Key statistics

    Esports is the fastest growing sport category in the world. It is also gathering momentum to be included in the Olympics by 2024.

    According to Newzoo, the number of esports enthusiasts worldwide will reach 201 million in 2019, which translates to year-over-year growth of 15%. In Australia alone, over 1.7 million people are watching esports related content on Twitch every year.

    Esports revenues will grow 27% in 2019, to $1.1 billion, and reach $1.65 billion by 2021. Although esports is still an emerging sport in Australia, the potential upswing following the American and European markets is inevitable.

    About SG Esports

    SG Esports was founded in 2018 by Sean Callanan, following the successful acquisition of a team position in the Oceanic Pro League (OPL), from which Gravitas was born. Sean has successfully operated the business Sports Geek, a sports digital agency that offers expertise in sports technology and digital sports marketing, for the past 10 years. Sean’s interest in all things sport naturally extended into the esports space when he recognised the similarities in fans across esports and traditional sports.

    SG Esports is an esports business that provides esports consulting alongside owning professional esports teams.

    To follow Gravitas each week go to Gravitas.gg

    About PickStar

    Founded by former AFL footballers James Begley and Matthew Pavlich, PickStar is Australia’s largest marketplace to book sports stars for marketing campaigns, events and experiences. Australia’s leading brands as well as clubs, schools and fans use PickStar’s innovative platform to connect with 1200+ elite athletes and sports personalities for commercial opportunities.

    Visit Pickstar at Pickstar.com.au

    For more information contact PickStar head of marketing Andrew Montesi on 0422 163 430.

    For more information about esports industry and sponsorship options with Gravitas contact Sean Callanan on 0407 047 200.