Author: sgesports

In this last part of our special Money in Esports series, Sean Callanan shares the panel discussion about about all things esports and broadcasting with Lewis Mitchell from Twitch, Ben Green from ESL and Jacqueline Garrett from GGWP Academy.

On this podcast you’ll learn about:

• What is Twitch to non-gamers, marketers and brands
• The key audience and demographic stats for Twitch in Australia
• What do sponsors look for from ESL events and content
• Where does esports fit in the overall strategy for Twitch
• How has the Amazon acquisition changed Twitch as a platform
• The opportunities for brands to engage audiences on Twitch
• What esports fans are looking for from an esports broadcast

This episode is a replay from the Money in Esports Summit held in Sydney on August 9.

You can subscribe to Sports Geek podcast here for more episodes on sports, marketing, technology & esports.

Learn more about Gravitas at Gravitas.gg

Come along to Melbourne Esports Open and join our guided tour.

In this fourth episode of our special Money in Esports series produced by Sports Geek, Sean Callanan chats with Dharpan Randhawa about the McLaren Shadow Project.

On this podcast you’ll learn about:

• Why McLaren entered esports
• The key lessons learned from McLaren Shadow Project Season 1
• What was the response of the gaming community to the event
• Some of Shadow’s key success stories
• How does the audience engage via McLaren and how they differ from F1 fans
• Their future plans for McLaren Shadow

This episode is a replay from the Money in Esports Summit held in Sydney on August 9.

You can subscribe to Sports Geek podcast here for more episodes on sports, marketing, technology & esports.

Learn more about Gravitas at Gravitas.gg

Come along to Melbourne Esports Open and join our guided tour.

In this third episode of our special Money in Esports series, Sean Callanan chats with Rob O’Gorman about Tennis Australia‘s foray into esports and the success of Fortnite Summer Smash.

On this podcast you’ll learn about:

• How the Fortnite Summer Smash come about and their preparations for its launch at the Australian Open
• Tennis Australia’s partnership with Epic
• How did they measure the success of Fortnite Summer Smash event
• What they have learned from the audience who attended the event
• The difference in staging a sports broadcast event and an esports broadcast event
• How did tennis benefit from the esports partnership

This episode is a replay from the Money in Esports Summit held in Sydney on August 9.

You can subscribe to Sports Geek podcast here for more episodes on sports, marketing, technology & esports.

Learn more about Gravitas at Gravitas.gg

Come along to Melbourne Esports Open and join our guided tour.

In this second episode of our special Money in Esports series produced by Sports Geek, Sean Callanan hosts the panel discussion about Esports in Australia with Chris Schubert from Riot Games, Michael Carmody from Legacy Esports & Frank Li from Chiefs Esports.

On this podcast you’ll learn about:

• The importance of esports for Riot Games
• The different titles that Legacy Esports and Chiefs Esports play in
• What META means for esports and grass roots sports in Australia
• How Riot Oceania connects with the global esports audience
• What brands are looking for in an esports organisation
• How gamers are convert to becoming esports fans
• What were the changes with Legacy Esports after Adelaide FC came onboard
• Chiefs Esports’ future plans after being acquired by ICON

This episode is a replay from the Money in Esports Summit held in Sydney on August 9.

You can subscribe to Sports Geek podcast here for more episodes on sports, marketing, technology & esports.

Learn more about Gravitas at Gravitas.gg

Come along to Melbourne Esports Open and join our guided tour.